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Tuesday, July 12, 2011

Beginning Your Memoir Despite Family Guilt and Critical Voices

When we first decide to write, we feel good about it—we have memories and stories that form who we are. We want to explore ourselves, to capture times long gone and preserve them in story form. To leave a legacy about our lives. But other voices compete with our writing—“what will people think; you should be ashamed; you will embarrass the family. Don’t air dirty laundry; you know only part of the truth, so be quiet. Your mother will roll over in her grave if she found out you wrote that.”

We all know these voices. They make us throw down the pen, sit back and turn on the TV. We don’t want to lose our family. We don’t want to make them angry. Writing a memoir is an act of courage, even defiance against powerful family dynamics. We need to find a way out.

As a family therapist, I have worked with many families, and because of my background, I’m in a position to help my coaching clients understand the source of their resistance to writing their stories, and the source of the critic voice inside.

When we write memoir, we reclaim our own voice, we stake a claim to our version of the story. Every family has multiple story lines. There is the “official” version, controlled by the most powerful people in the family, usually the parents or those who have the most to lose. The “lesser” points of view—most often held by the children or those lesser in power—are often not believed or accepted as true.

Who decides what version of a story to believe? Who is not listened to? Whose point of view is unwanted? The answers to these questions will be decided by family dynamics and power.

In most families there is a “scapegoat,” or a clown, or the most sensitive. People in these roles may hold a unique, and unpopular, view of the family stories, and those with the most power may try to suppress it.

A memoirist must begin by writing her story in a protected bubble so the story can evolve. Take care of your writing environment, and protect you from forces that will derail your efforts.

1. Figure out the power dynamics in your family. If the critic voice stops you, write down what it says. Try to find the original source of those voices in your background.

2. Begin with an image—a photograph is often a good prompt. Write in your own natural voice.

3. If the voices say: “I don’t know how to write; my family will hate me; how do I know I am writing the truth.” don’t stop. Write anyway. Your critic/family protector will try to silence you. If you were silenced when you were growing up, you will need to work through it now.

4. DO NOT hit the delete button when you feel critical after writing. DO protect your writing from curious family or friend invaders. Treat your work like a young plant that needs protection.

5. Find supportive people to write with. Write in cafés, in writing groups where you feel support or at least no attack.

6. Remember: if you’ve been abused, neglected, forgotten, or silenced, you likely learned not to value your own point of view. Writing your own story can change that. Keep “telling it like it is.”

7. Write for five minutes. Another 15 minutes. Stretch your ability to stick with a story. When you feel like stopping, write for five minutes more. We are tempted to stop as we get close to the core emotion of a story.

Monday, July 11, 2011

Be The Next Oscar Wilde With A Home Mortgage Refinancing Lender

Anybody can write but not everybody can be a writer. The mark of a true writer is the ability to express him or herself with eloquence and grace. Writing, however, is more than just stringing words together in a dramatic fashion.

What Makes A True Writer?

A true writer has something to say. It could be a message or an opinion of great importance that could stir even the most passive of audiences. It doesn’t matter how trivial or how crucial a subject is. A real writer can write about a home mortgage refinancing lender or a lengthy dissertation on an Oscar Wilde novel and will still have his or her readers gripped. A writer who can make a home mortgage refinancing lender look good or a well-loved monarch look bad is indeed a very talented one.

Oh, Fearless One

A real writer is not afraid of criticism, disapproval, or persecution. The best and the greatest of all writers have been censured and even scorned in the worst possible ways. Indeed, there will always be detractors. You can write about a controversial subject like politics or a benign one such as home mortgage refinancing lender and still be criticized. A true writer who believes in the truth and the integrity of his prose should have nothing to fear and should always be prepared for the consequences.

Pride and Prejudice

Ego is a writer’s curse. Many a writer have made the mistake of basking too much in fame and glory to have forgotten the integrity of his or her words. To be a truly good writer, it is important not to let praise go over your head. Accept criticism and learn from it. When commended, remain humble but grateful. Remember that no matter how well you wrote that piece on home mortgage refinancing lender, you can still do better. Be your best and worst critic.

There are no subjects insignificant enough to be done halfheartedly. Write about home mortgage refinancing lender with as much care and as much dedication as you would an essay about life and love. No essays should be neglected because you feel it’s inconsequential. You’ll be surprised to know how even the most benign topic such as home mortgage refinancing lender can touch lives. Keep an open mind and don’t subject yourself to petty prejudices. There are always two sides of a story and a truly good writer does not choose sides.

The Power of the Pen

Writing is more than a profession. It is a craft and a gift that should be used wisely in pursuit of truth, justice, and honor and not for petty and mundane victories over the weak. The freedom of expression is indeed a beautiful thing, its power heady. It can build just as well as it can destroy. There is truth in the adage: the pen is mightier than the sword. And if you are lucky enough to wield such a weapon, you must know how to use it right and use it well.

Sunday, July 10, 2011

Back To Back: Two Good Reads On Entry Level Leadership And Culture

This month, I read two books back to back: Soldier's Heart by Elizabeth Samet and Punching In by Alex Frankel. Both of these works are an excellent introduction into entry-level corporate culture and leadership development.

Soldier's Heart is a civilian English professor's take on the leadership culture of West Point, based on her 10 years experience as a faculty member. Professor Samet is in a rare, but well qualified position to pen Soldier's Heart. Only a fifth of the academy's faculty is civilian instructors; the rest are military officers on rotation or "regular Army." Samet's academic interest also makes her special; she has studied the dynamic of command and obedience in American literature.

Soldier's Heart is not the first work about West Point by a soldier or civilian, but it comes from the most interesting perspective: an outside working inside.

Soldier's Heart has a balanced look at the military culture. Samet writes that no cadet wants to be, in one cadet's words, a "non-thinking slasher," someone who would kill for the glory of war, or the sake of killing.

West Point is, and has always been, a literate culture. Classical literature through Armed Forces Editions educates and entertains soldiers in battle, and reinforces American values. She writes of books as weapons to spread ideas, and counter actions meant to curtail freedom. But she also states that tales of war talk of motherhood or a woman’s love for soldiers —but not a woman's love for soldiering. There is nothing about motherhood in the military culture, but there is the need to fight for mother.

The professor adds that today's military culture has conflated military missions with spiritual missions; soldiers become instructed to regain faith when there seems to be little cause for faith. However, that might be necessary instruction to lead at a time when officers, enlisted and veterans are questioning our nation’s involvement in Iraq, a war that they believe to be unnecessary.

This faith extends to open displays of the Seven Army Values: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity and Personal Courage. Soldiers tape the Values to their dog tags. Soldiers also display the Soldier's Creed, officially posted in 2003:

I will always place the mission first
I will never accept defeat
I will never quit
I will never leave behind a fallen comrade.

The Values and the Creed are possible not only because of the culture, but also because our soldiers are professionals who have chosen to serve. Samet sites one Army study that mentions that professional soldiers still fight for each other, as they did, for example in World War II, but they also accept the responsibility that Army has entrusted to them.

The Army, as an institution, has had mottos and mission statements longer than most American businesses, and has a culture where everyone must live by them. Some of the most successful corporations have copied the military's strengths— and some of its imperfections. According to two online employment sites, GIJobs and CollegeGrad, 24 of the Top 50 Military Friendly Employers in 2007 also hired 100 or more college graduates for their entry-level positions. It is safe to say that these companies use the same values to develop and retain their entry-level and military transitional hires.

Which brings me to the next question: can those without the military orientation become as successful in these firms as those who have served with honor? The answer, according to Alex Frankel's Punching In, is sometimes, if you can get along to go along.

Values, missions, attention to detail and duty are part of the dialogue in Punching In, another work where an outsider looks inside, and serves on the front lines of indoctrination into corporate culture.

Frankel worked in entry-level customer service positions at United Parcel Service (UPS), Enterprise Rent-A-Car, The Gap, Starbucks and The Apple Store, took online aptitude tests with two retailers: Best Buy and Home Depot and went through the lengthy interview processes at The Container Store and Whole Foods.

Like the Army, these corporations try to engage and turn their workers into fanatical and loyal employees. Interestingly enough, he refers to front-line workers as the Brand Army of these firms and called UPS the Other Army, because of the company's esprit de coir and the spit and polish appearance of the front-line workers. Both the Army and UPS do not accept alteration, recreational display or desecration of their uniform.

Frankel respected UPS more than the other organizations, because their workers, especially the drivers, were the most trusted. He adds that this is necessary because UPS workers are all in the field. They can track their locations, but any problems must be solved on route. Each driver and their helper is like a platoon of soldiers; they must follow orders, but they have some lee way in how to execute them.

Frankel did not say the same about the other organizations. For example, he praised Enterprise's efforts to motivate workers to believe that they can advance from desk clerks to regional managers — though he adds that further advancement is less possible. The company hires approximately 8,000 entry-level employees, although the rest of the work force is no larger.

Frankel shows how Starbucks has become a "third place," a neighborhood-meeting place away from home and work, but believes this will be a difficult strategy to maintain because of the standardized appearance of the thousands of stores and employees. He considers Apple Stores to be an excellent setting for those who are already fans of the technology; they need little indoctrination and training as well. And he shows The Gap to be little different from other retailers who are loathed by retail workers, a company bent on standards and policies that put store design first, product second, credit card sales third and the employees last.

Like the Army, these organizations have a uniform, policies and shared values, but unlike the Army, they can hire and fire at will. It was interesting that Frankel conveyed the most respect for the organization that was the most like the Army.

Given UPS' success — the company maintains 80 percent market share against several large competitors, including the U.S. Postal Services — that's quite a complement for our troops and the men and women who lead them.

Saturday, July 9, 2011

Avoid Losing The Sale For Blasting Your Profit

Address every issue that could be a concern. Begin with a list of every reason why a prospect doesn’t buy. He may want it, need it, even crave it -- and be quite capable of paying your price. Yet still, he doesn’t buy. So you need to go deeper to discover all possible obstacles that may be preventing sales.

Anticipate those objections and create a way to address each. You can get into some depth here, and provide complete answers without adding excessive words to the sales letter. Simply create a Question and Answer (Q&A) or Frequently Asked Questions (FAQ) page and make it available by a separate link from your home page. This is an effective way to provide additional information – key details that could potentially swing the sale – without making your sales letter longer than it needs to be.

Your close can make or break the sale. Ideally, you want to carry the enthusiastic prospect through to your order page, without any interruption.

If for some reason, your reader still needs more information, it’s instantly accessible on your FAQ page. Move your prospect from a mindset of visualized benefits to a state of definitive action, in order to reap those benefits. Get him beyond the hesitation stage and into action simply because that’s the most certain way to get what he wants. That’s the task of your closing paragraphs – it’s your final opportunity to make an impact and achieve the desired response.

Charm prospects into action. Make it as enticing as possible and lead the way. Emphasize the actual value and tangible benefits they get for such a comparatively small investment. Put forth your most alluring proposition. Promise the huge payoff that awaits their one small action. Point out the fact that the ultimate in leverage is to gain a maximum value for the minimum price, which is exactly what they’re getting with your superb package.

Friday, July 8, 2011

Authors: Do You Have A Web Site To Promote Your Book?

I was browsing online the other day and discovered the news about a first time novelist who had recently published a book telling the story of an African tribe suffering the loss of land and identity. Her story is based on her true-life experiences and research. She’s even donating a portion of the book’s profits to a charity that helps the displaced people. Her whole story sounded intriguing. However, when I looked for her web site--I couldn’t find it.

What a shame, I thought.

While her book is featured on Amazon.com and other online bookseller sites, and there’s a couple of press releases announcing her book signings, there is no obvious web presence for this wonderful book and its author. My immediate thought was that she was leaving book awareness and sales on the table.

Maybe she feels she doesn’t need a web site because she has the charity and her publisher assisting with publicity, or because there is some expressed interest in movie rights. Even so, I feel that a simple web site featuring her telling her story of how she researched and wrote her book, with photos of her on location, would do wonders for her novel.

In today’s fast-paced world, where attention spans can last a nanosecond, an author can’t afford NOT to have a web site. Even if people aren’t lining up to buy your book today, they can visit your web site and browse. If they like your site, there’s a good chance they’ll be back in the future, or tell friends about it. I think this point is especially true for us first-time novelists. In my opinion, a fiction novel is the hardest type of book to promote and sell online or offline. There are literally thousands of fiction novels published each year, due to how easy it is to get a POD published book on the market.

Authors have tons of competition to get noticed. While the amount of readers are declining, the amount of books being published is going up. New authors have to compete with each other, as well as, established authors, movies, TV, blogs, video games, and other entertainment offerings. From a reader’s perspective, why should they read your book over someone else’s?

Your web site gives you a fighting chance to capture someone’s attention and introduce them to you and your brand of storytelling. Plus, you have the creative freedom to make your site look however you wish. It’s all about colors, graphics and words—especially words.

HELLO WORLD, I’M HERE!

CHECK OUT THIS GREAT BOOK!

HERE’S A SAMPLE OF MY STORYTELLING!

Because most authors have to do their own promotion, your web site is your own personal promotion booth sitting amidst a vast sea of similar booths inside a virtual flea market. Remember, people are online 24-7 looking up information on all sorts of things.

While you’re sleeping, someone could be visiting your web site.

While you’re out shopping, someone could be visiting your web site.

While you’re busy at work, someone could be visiting your web site.

Of course, if you don’t have a web site promoting your book, then potential readers will just have to wait until they stumble across your book while reading about your book signing somewhere, or maybe browsing the online bookstores, or maybe hearing about your book from a friend of a friend . . . you get the idea.

Why leave it up to chance?

Web sites are easy to get up and running these days, so there’s no excuse not to have at least a page featuring your book. Believe me, people will be looking for it, and if you don’t have a web presence, they’ll move on to the next author that does.

Thursday, July 7, 2011

Author Interview: Vicki Landes

What's it like to be a writer AND photographer? ReaderViews sat down with author Vicki Landes to talk about her new book, Europe for the Senses.

ReaderViews: Thanks for talking with us today Vicki. We are interested to hear more about you, and your beautiful photography book “Europe for the Senses: A Photographic Journal.” Would your start off by telling us what your book is about, and what you are trying to convey through the photos?

Vicki: “Europe for the Senses – A Photographic Journal” is a travel/photography book meant to do more than just display European destinations. It’s a collection of photography and creative writing meant to transport the reader to each respective destination with stimulating sensory imagery. Experience the sights, smells, sounds, tastes, and touch that make Europe a remarkable compilation of uniquely beautiful countries. Whether a novice or a seasoned traveler, EFTS hopes to invoke a craving for Europe – not only for the major attractions that attract so many but the small, much overlooked details waiting to be discovered.

RV: Vicki, where were you born, and where are you living now?

Vicki: I was born in St. Charles, Missouri and stayed there until I left for college. My family hardly traveled so I never considered exploring other places. My husband and I had been living in Kansas City, Missouri for a couple years when he received military orders to Stuttgart, Germany. I was livid – I’d just graduated college, we’d just bought a house and I’d just had a baby so I went to Germany literally kicking and screaming. After about six months, though, I really got into seeing new places and we’ve been living in Stuttgart for seven years now! Since my husband is active duty Army, he had to extend a couple of times (tours are normally three years) and he did so only because I loved it here so much.

RV: Since living in Stuttgart, Germany, you have traveled to 45 countries. Would you comment on your obvious love for travel? And, have these destinations been predominately for your photography pursuits?

Vicki: When I moved over here, I was shocked at how rich the European history was. In the states, we can visit something ‘historic’ which only ends up being a couple hundred years old at the most. In Europe, though you can visit places that are literally a thousand years old…sometimes even older! This is absolutely amazing to me and I can’t seem to get enough of this. I’ve been to thousand-year-old monasteries where you can walk up to the ancient stone columns that are supporting the massive roof and wrap your arms around them to feel the cold stone on your cheek (you couldn’t get away with this in the states without an alarm going off and getting tackled by security). I’ve explored the inside of mines that predate the time of Christ. ‘Newer’ destinations can include gothic cathedrals, baroque palaces, or World War I monuments. There’s no end to what is out there to discover. Europeans really understand the importance of their history and the need to preserve it. No, the photography has not driven the destinations – it’s actually the opposite. I’ll visit something I’m truly interested in and I just always keep a camera in tow.

RV: What inspired you to write “Europe for the Senses”?

Vicki: I didn’t even consider writing a book until my grandparents suggested it. After every trip I take, I send an email with attached pictures out to friends and family describing the places I’d just been. I didn’t just want to share the pictures, I wanted them to feel what I’d felt when I was standing there. I wanted them to get a sense of what that particular place stood for – whether it was a famous place or something nobody had heard of. Europe is chock full of unforgettable things and viewing Big Ben can be just as profound as being the lone soul exploring castle ruins on a mountaintop. I also came to realize that many people are afraid to travel to new places – even other military families abroad. It can be difficult to step outside of our comfort zones, especially in the uncertain times we live in today. I didn’t want to just write a book with travel information – there are plenty of those out there (which I use religiously!). Instead, I wanted to convey Europe in such a way that might make taking that first travel step a bit easier. If you develop a yearning for something, it’s not as scary to do.

RV: Which countries do your spotlight in “Europe for the Senses” and are these your favorite places in Europe? Why do you think Europe lends itself so well to photography?

Vicki: I have 15 different countries spotlighted in “Europe for the Senses”. Germany and Italy are concentrated on heavily because they seem to be the most popular among tourists (and they are my two favorites!). The other countries include: Switzerland, Austria, England, The Netherlands, Iceland, The Vatican (it’s a country all to itself!), Hungary, The Czech Republic, Luxembourg, Romania, as well as a couple from Azerbaijan, Armenia, and the Republic of Georgia.

I think there are a couple reasons why Europe lends itself so well to photography. First, Europe is vastly different as you travel from place to place. You don’t have to go far to shoot snow-capped mountains or flourishing vineyards. There can be an entire spectrum of environments and cultures within a short flight or drive just waiting to be captured on film (or on your memory stick J ). Second, as you travel you can visit sites that have survived some of the most destructive forces of nature and man – photographing these places feels like you are preserving a bit of history. No matter what happens, they will live forever in your photographs.

RV: Are the photographs in “Europe for the Senses” of the major tourist attractions? How did you narrow down the ones that you feature in your book?

Vicki: I’ve mixed a bit of world-famous sites with little-known ones. I don’t think you should come to Europe just to see the Big Bens and the Leaning Towers. Even the smallest detail of a little-known place can be ‘the one’ that stays in your heart long after the trip is over.

Picking which destinations would be in the book was very difficult – I’ve thoroughly enjoyed most of the places I’ve been to. I poured through hundreds and hundreds of shots in my collection and found the ones that seemed to sing out. There were a few that I ended up cutting out before we got to the final layouts. I wanted to ensure that there were places that people would definitely associate with vacations (such as Germany and Italy) but a few that would make people stop and say, “Wow, I can vacation there? I’ve never considered this place before!”

RV: When did you discover you had a talent for photography?

Vicki: I started taking photography classes in 4-H when I was in elementary school. My dad was the instructor and a few years into it, I won my first photography contest (much to my surprise). I’ve been taking pictures for most of my life but never considered sharing them until my grandparents suggested the book – that’s probably when I realized I actually had a talent for it J

RV: Your narrative that accompanies the photographs is a significant part of the full-sensory experience of your book. Would you give us an idea of your writing style, and your thoughts about using writing to bring life to your photographs?

Vicki: There are many photography books out there that have a ‘forward’ at the beginning and then use only captions to identify the shots. I wanted my book to be different – vivid descriptions of each section would truly put the reader into the pictures. I wanted people to really feel what it would be like to stand in the middle of an endless tulip field in Holland – touching the soft petals and gazing at the spectrum of colors or savoring the breathtaking Tuscan countryside with all of your senses – not just your eyes. Each of these places can leave you with such a deep, multifaceted memory if you don’t rush through them.

RV: Did you have professional training in photography or creative writing?

Vicki: About 5 years worth of 4-H photography classes and regular coaching and practice from my dad over the years. We had a dark room in the basement so he taught me how to develop film and reduce/enlarge from negatives. I’ve had no formal creative writing training other than through school over the years. I’m currently working on my Masters degree so I’ve taken plenty of writing classes.

RV: Vicki, the senses are a predominate theme for your book. Would you comment on the importance of enlisting all the senses when traveling, and how you’ve personally come to this conclusion?

Vicki: When I first started traveling, I wanted to just see as much as possible – that meant rushing through to cram it all in. The weekends ended up being a blur and my memory of the trip not only included the destination, but the feeling of rushing around, lack of sleep, and a cranky husband and son. I soon realized that although I was seeing quite a bit, I wasn’t left with a profound memory of the destination. When I started slowing down and becoming aware of what I was smelling, how the warm sun felt (or the chilly rain), or how I lost my breath at the sight, the trip became an experience. I don’t just remember what something looked like now – my nose remembers, my skin remembers, and my heart remembers.

RV: Would you explain to us your own personal vision of taking photography that awakens the senses?

Vicki: When I’m viewing a potential site, I see lighting and symmetry as most important. It’s amazing how a tiny step to one side or another can completely change how the light strikes and where the balance lies. I’ll take several shots from several different angles and the LCD screen on my camera lets me check the picture immediately. I’ve been known to sprawl on the floor of a cathedral (I’ve gotten pretty good at a ‘respectful sprawl’ in these places J ) or stand in the middle of a road to get the right shot.

RV: Why do you think a photograph can leave such a powerful imprint on someone’s memory?

Vicki: A photograph is like a piece of the real thing. Those that long to visit a certain destination only need to view a picture to get that heartache. They say that ‘eyes are the windows to the soul’ – if you can see someone’s soul by looking into their eyes, the soul can see out and experience that photograph – that piece of the real place – and be left with an emotional impression.

RV: Which countries would you still like to visit?

Vicki: Plenty! I haven’t been to Ireland yet and I’ve got family roots there (apparently, we come from a line of Irish grave robbers). I also haven’t been to Spain or Portugal yet. I don’t limit myself to Europe, either…I’ve visited 12 African countries so far and I want to see several more!

RV: How can readers find out more about you and your book?

Vicki: Visit my website at www.EuropeForTheSenses.com – it’s got book information, reviews, press spots (including my press release and coverage from TV, radio, magazine, and newspapers), and more. I’ve got links to my blog and my online photography galleries where you can view and purchase every single print from the book. I also offer a free newsletter that features a different destination each week! Readers can email me with questions – I get plenty of questions that range from asking about a specific place to how I got published.

Wednesday, July 6, 2011

Articles Writing and Keyword Density

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out.

Keyword density is an indicator of the number of times the selected keyword appears in the article. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your articles will probably be rejected as an artificial articles or spam articles.

Keyword density is always expressed as a percentage of the total word content on a given article.

Suppose you have 100 words on your article (not including HMTL code used for writing the article), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your article. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your articles. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual article into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.